Is Cat’s Claw herb the key to anti-aging?

pure face co cats claw

Cat’s Claw not only makes your skin appear younger it makes it grow younger by repairing the DNA damage.

pure face co cats claw

Cats Claw is a healing herb the native people of Peru call the, “Sacred Herb of the Rainforest.” It’s botanical name is Uncaria tomentosa. It has claw-like thorns attached to its stem (see above pic) , which allows this plant to climb as high as 100 feet up into the forest.

So how does Cat’s Claw protect your skin and reduce your wrinkles?

It’s all to do with your telomere length.

Let’s explain what telomeres are in case you’re not aware of them.

Telomeres are the caps at the ends of your chromosomes that protect DNA from damage and premature aging.. As we age, these telomeres get shorter. When they get too short, the cell can go into an unhealthy state where it can no longer divide and replenish tissue. This results in premature aging and degeneration of not only skin cells but every cell in our bodies.

And this is when Cat’s Claw comes to the rescue.

It activates an enzyme called telomerase. This can signal your telomeres to grow longer and produce healthier, younger cells.

In a 2011 study, researchers found that telomerase is active in skin cells of the outer layer of skin (epidermis), indicating that it plays an important role in maintaining skin function and renewal. Cat’s Claw protects against the telomeres shortening and supports the repair of damaged DNA.

The scientists went on to state that telomeres in skin cells may be especially vulnerable to shortening because they’re exposed to DNA-damaging agents such as UV rays, smoking, pollution and free radicals from chemicals our food and skincare.

Less DNA damage results in healthier more youthful skin. It means lines and wrinkles appear smoother, and your skin looks tighter and brighter. It also means less DNA damage in the future if you continue to use a product like Pure Face Co moisturiser that uses Cat’s Claw as an important ingredient in their formulation.


The good news is that Pure Face Co. skincare is highly concentrated so you only need to use a small amount, one pump at a time, saving you money while you are saving your skin!

Not tested on animals

We are committed to not using any products that are tested on animals. In fact, our products are naturally derived so they don’t require testing on animals at all.
Good for our environment

Since natural and organic products use naturally grown ingredients that are free from toxic pesticides and fertilizers, they don’t leave a harmful footprint on the planet, especially in the soil, water and the air. There are also significantly less waste and toxins going down the drain and back into the earth during the manufacturing of our products.

Pure Face Co. also uses recyclable packaging as much as possible to minimize our environmental impact and support the sustainability of our environment.

Natural skincare is backed by science

One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.

What does my choice of skincare have to do with testosterone?

You may be surprised to hear that men have estrogen in their bodies as well as testosterone. In the right balance this is great, however too much estrogen is not a good thing in a male body. There are several factors that can lead to estrogen dominance in men, and a lot of it has to do with your environment and what you put on your skin.

Many skincare products contain chemicals that harm not only ourselves but our environment and our animals.  You wouldn’t eat anything that contained chemicals, right… so why put it on your skin?

These synthetic man-made chemicals in our environment are absorbed into your blood stream and are known as endocrine disrupters. This means they can disrupt the function of our hormones or thyroid. The more of these products you use on a daily basis such as skincare, body wash, shampoo, conditioner, deodorant, body lotion, aftershave etc the more toxicity accumulates. This build-up of chemicals can lead to hormonal imbalance, increasing estrogens which can upset testosterone balance.

The down side to increased estrogen in a male body includes some of the following symptoms:

  • mood swings, depression or irritability
  • fatigue and sleep disturbances
  • short-term memory loss (brain fog)
  • sugar cravings
  • weight gain, man boobs or water retention
  • loss of muscle mass and vitality
  • low libido

Several factors can cause estrogen dominance in men.

  • exposure to xeno-estrogens in our environment from chemicals, pesticides, fertilizers, fungicides, artificial fragrances, skin and body care,  plastics, artificial lighting, computer screens, flame retardants…. the list goes on
  • weight gain… your body stores excess estrogen in your fat cells
  • heavy alcohol consumption
  • medications
  • as a man ages, he produces less testosterone and estrogen levels rise

       The good news is that Pure Face Co. products are nourishing, healthy and free from toxins. We respect the health of your hormones as well as your skin.

How can estrogen overload be prevented?

Take steps to avoid excess estrogen exposure that may lead to estrogen dominance in men.

  • use natural skincare and body products like Pure Face Co. 
  • eat as cleanly as possible, organic or pesticide free with lots of vegetables, especially cauliflower, broccoli, cabbage, sage and rosemary to detox excess estrogens
  • eat grass fed meats
  • limit soy products
  • get good quality sleep
  • avoid spermicides in condoms
  • avoid chemical cleaning products and detergents
  • exercise, both cardio and  weight bearing
  • don’t heat your food in plastic containers in the microwave
  • avoid exposure to pesticides when doing yard work
  • limit alcohol

Put your best face forward – and look after your hormones at the same time with Pure Face Co.

Natural skincare is backed by science


One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.