Is Cat’s Claw herb the key to anti-aging?

pure face co cats claw

Cat’s Claw not only makes your skin appear younger it makes it grow younger by repairing the DNA damage.

pure face co cats claw

Cats Claw is a healing herb the native people of Peru call the, “Sacred Herb of the Rainforest.” It’s botanical name is Uncaria tomentosa. It has claw-like thorns attached to its stem (see above pic) , which allows this plant to climb as high as 100 feet up into the forest.

So how does Cat’s Claw protect your skin and reduce your wrinkles?

It’s all to do with your telomere length.

Let’s explain what telomeres are in case you’re not aware of them.

Telomeres are the caps at the ends of your chromosomes that protect DNA from damage and premature aging.. As we age, these telomeres get shorter. When they get too short, the cell can go into an unhealthy state where it can no longer divide and replenish tissue. This results in premature aging and degeneration of not only skin cells but every cell in our bodies.

And this is when Cat’s Claw comes to the rescue.

It activates an enzyme called telomerase. This can signal your telomeres to grow longer and produce healthier, younger cells.

In a 2011 study, researchers found that telomerase is active in skin cells of the outer layer of skin (epidermis), indicating that it plays an important role in maintaining skin function and renewal. Cat’s Claw protects against the telomeres shortening and supports the repair of damaged DNA.

The scientists went on to state that telomeres in skin cells may be especially vulnerable to shortening because they’re exposed to DNA-damaging agents such as UV rays, smoking, pollution and free radicals from chemicals our food and skincare.

Less DNA damage results in healthier more youthful skin. It means lines and wrinkles appear smoother, and your skin looks tighter and brighter. It also means less DNA damage in the future if you continue to use a product like Pure Face Co moisturiser that uses Cat’s Claw as an important ingredient in their formulation.


The good news is that Pure Face Co. skincare is highly concentrated so you only need to use a small amount, one pump at a time, saving you money while you are saving your skin!

Not tested on animals

We are committed to not using any products that are tested on animals. In fact, our products are naturally derived so they don’t require testing on animals at all.
Good for our environment

Since natural and organic products use naturally grown ingredients that are free from toxic pesticides and fertilizers, they don’t leave a harmful footprint on the planet, especially in the soil, water and the air. There are also significantly less waste and toxins going down the drain and back into the earth during the manufacturing of our products.

Pure Face Co. also uses recyclable packaging as much as possible to minimize our environmental impact and support the sustainability of our environment.

Natural skincare is backed by science

One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.