Is Cat’s Claw herb the key to anti-aging?

pure face co cats claw

Cat’s Claw not only makes your skin appear younger it makes it grow younger by repairing the DNA damage.

pure face co cats claw

Cats Claw is a healing herb the native people of Peru call the, “Sacred Herb of the Rainforest.” It’s botanical name is Uncaria tomentosa. It has claw-like thorns attached to its stem (see above pic) , which allows this plant to climb as high as 100 feet up into the forest.

So how does Cat’s Claw protect your skin and reduce your wrinkles?

It’s all to do with your telomere length.

Let’s explain what telomeres are in case you’re not aware of them.

Telomeres are the caps at the ends of your chromosomes that protect DNA from damage and premature aging.. As we age, these telomeres get shorter. When they get too short, the cell can go into an unhealthy state where it can no longer divide and replenish tissue. This results in premature aging and degeneration of not only skin cells but every cell in our bodies.

And this is when Cat’s Claw comes to the rescue.

It activates an enzyme called telomerase. This can signal your telomeres to grow longer and produce healthier, younger cells.

In a 2011 study, researchers found that telomerase is active in skin cells of the outer layer of skin (epidermis), indicating that it plays an important role in maintaining skin function and renewal. Cat’s Claw protects against the telomeres shortening and supports the repair of damaged DNA.

The scientists went on to state that telomeres in skin cells may be especially vulnerable to shortening because they’re exposed to DNA-damaging agents such as UV rays, smoking, pollution and free radicals from chemicals our food and skincare.

Less DNA damage results in healthier more youthful skin. It means lines and wrinkles appear smoother, and your skin looks tighter and brighter. It also means less DNA damage in the future if you continue to use a product like Pure Face Co moisturiser that uses Cat’s Claw as an important ingredient in their formulation.


The good news is that Pure Face Co. skincare is highly concentrated so you only need to use a small amount, one pump at a time, saving you money while you are saving your skin!

Not tested on animals

We are committed to not using any products that are tested on animals. In fact, our products are naturally derived so they don’t require testing on animals at all.
Good for our environment

Since natural and organic products use naturally grown ingredients that are free from toxic pesticides and fertilizers, they don’t leave a harmful footprint on the planet, especially in the soil, water and the air. There are also significantly less waste and toxins going down the drain and back into the earth during the manufacturing of our products.

Pure Face Co. also uses recyclable packaging as much as possible to minimize our environmental impact and support the sustainability of our environment.

Natural skincare is backed by science

One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.

What does my choice of skincare have to do with testosterone?

You may be surprised to hear that men have estrogen in their bodies as well as testosterone. In the right balance this is great, however too much estrogen is not a good thing in a male body. There are several factors that can lead to estrogen dominance in men, and a lot of it has to do with your environment and what you put on your skin.

Many skincare products contain chemicals that harm not only ourselves but our environment and our animals.  You wouldn’t eat anything that contained chemicals, right… so why put it on your skin?

These synthetic man-made chemicals in our environment are absorbed into your blood stream and are known as endocrine disrupters. This means they can disrupt the function of our hormones or thyroid. The more of these products you use on a daily basis such as skincare, body wash, shampoo, conditioner, deodorant, body lotion, aftershave etc the more toxicity accumulates. This build-up of chemicals can lead to hormonal imbalance, increasing estrogens which can upset testosterone balance.

The down side to increased estrogen in a male body includes some of the following symptoms:

  • mood swings, depression or irritability
  • fatigue and sleep disturbances
  • short-term memory loss (brain fog)
  • sugar cravings
  • weight gain, man boobs or water retention
  • loss of muscle mass and vitality
  • low libido

Several factors can cause estrogen dominance in men.

  • exposure to xeno-estrogens in our environment from chemicals, pesticides, fertilizers, fungicides, artificial fragrances, skin and body care,  plastics, artificial lighting, computer screens, flame retardants…. the list goes on
  • weight gain… your body stores excess estrogen in your fat cells
  • heavy alcohol consumption
  • medications
  • as a man ages, he produces less testosterone and estrogen levels rise

       The good news is that Pure Face Co. products are nourishing, healthy and free from toxins. We respect the health of your hormones as well as your skin.

How can estrogen overload be prevented?

Take steps to avoid excess estrogen exposure that may lead to estrogen dominance in men.

  • use natural skincare and body products like Pure Face Co. 
  • eat as cleanly as possible, organic or pesticide free with lots of vegetables, especially cauliflower, broccoli, cabbage, sage and rosemary to detox excess estrogens
  • eat grass fed meats
  • limit soy products
  • get good quality sleep
  • avoid spermicides in condoms
  • avoid chemical cleaning products and detergents
  • exercise, both cardio and  weight bearing
  • don’t heat your food in plastic containers in the microwave
  • avoid exposure to pesticides when doing yard work
  • limit alcohol

Put your best face forward – and look after your hormones at the same time with Pure Face Co.

Natural skincare is backed by science


One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.

Why we use natural ingredients in our skincare

Did you know that your skin absorbs about 60% of everything we put onto it, including your skincare products.
Many skincare products contain chemicals that harm not only ourselves but our environment and our animals. Most of us either don’t read the ingredients on the products we use or we don’t understand what they mean. You wouldn’t eat anything that contained chemicals, right… so why put it on your skin?

These synthetic man-made chemicals are absorbed into your blood stream and are known as endocrine disrupters. This means they can disrupt the function of our hormones or thyroid. The more of these products you use on a daily basis such as skincare, body wash, shampoo, conditioner, deodorant, body lotion, aftershave etc the more toxicity accumulates. This build-up of chemicals can lead to hormonal imbalance, increasing estrogens which can upset testosterone balance.

Do you want to be using synthetic petrochemical derivatives to influence the scent, texture, colour of your product while disregarding the health of your skin?

The good news is that Pure Face Co. products are nourishing, healthy and free from toxins. We respect the health of your body as well as your skin.
Why do Natural Skincare products cost more?

Our Pure Face Co products contain approx 95% active ingredients. In comparison, synthetic skin care products contain as little as 5 to 10% of active ingredients. Naturally derived botanicals are expensive but effective. We chose to add herbs such as Astragalus, Cats Claw, Bilberry and Baical Skullcap as our active ingredients as they are so effective at reducing inflammation and rich in anti-oxidants to reduce environmental damage to your skin.

The good news is that Pure Face Co. skincare is highly concentrated so you only need to use a small amount, one pump at a time, saving you money in the long run.
Not tested on animals

We are committed to not using any products that are tested on animals. In fact, our products are naturally derived so they don’t require testing on animals at all.
Good for our environment

Since natural and organic products use naturally grown ingredients that are free from toxic pesticides and fertilizers, they don’t leave a harmful footprint on the planet, especially in the soil, water and the air. There are also significantly less waste and toxins going down the drain and back into the earth during the manufacturing of our products.

Pure Face Co. also uses recyclable packaging as much as possible to minimize our environmental impact and support the sustainability of our environment.
Natural skincare is backed by science

One of the common misconceptions is that natural skincare isn’t tested for purity and doesn’t undergo scientific testing. This is simply not true. Natural skincare products have to adhere to the same guidelines as synthetic products to ensure safety and optimal results to all skin types. Pure Face Co. has gone through vigorous testing to ensure effectiveness is maintained in hot and cold temperatures and maintain its integrity for the shelf life of 2 years.

Do men need skin care?

The concept that “real men” don’t need skin care is simply not true. Skin is skin, male or female, we all have the same skin with the same concerns. Facial skin requires cleaning just like the rest of your body to reduce bacteria, reduce blemishes, remove environmental toxins, improve texture of your skin and reduce the effects of aging. Replenishing moisture lost in your skin is important to reduce appearance of fine lines and wrinkles.

Here at Pure Face Co. we get it that guys don’t have a lot of time to spend on their skin. However, contrary to popular belief splashing on a bit of shower gel or body wash is not suitable for your face. Why? They raise the PH too much, causing dryness that can actually clog your pores.

So we decided to keep it to a simple 2 step process with Pure Face Co. No complicated routines, just 2 products. Use face wash in the shower and moisturise when you get out. Simple as that!

If you want to look your best, why not take the time to care for your face in the same way you might care for your car. Regular maintenance is the key.

Step 1
Pure Face Co AHA facial wash (and using it daily, each time your shower) is the vital ingredient to removing excess oil, bacteria and toxins to get your complexion looking better than ever. AHA’s are alpha hydroxy fruit acids that help to remove dead skin cells to unclog pores preventing blemishes, blackheads and promote healthy looking skin. Easy to use while you are in the shower. Add one pump to wet hands and massage into a foam on your face, then rinse off.

Initially AHA’s can cause a little tingling or redness but your skin will quickly get used to them. AHA’s help to exfoliate the dead skin cells, allowing your skin to drink up the moisturiser without clogging your pores.

Step 2

Pure Face Co. moisturiser is the next step. (use at least once a day or after each time you shower) We have chosen special herbs and antioxidants to improve hydration, reduce inflammation and improve the texture of your skin. This plumps your skin and reduces the appearance of fine lines and wrinkles. It also reduces environmental toxins damaging your skin. 

If you’re serious about making your skin look and feel great, choosing Pure Face Co. is a great step. Simple, effective, and natural skincare you can trust. Pure Face Co. has been professionally formulated under the watchful eye of our Naturopath with botanic ingredients without all the nasties. If you want to do skincare right, going natural is your best bet.

At Pure Face Co. we make great skincare right here on the Sunshine Coast, Australia that does everything it needs to do to improve your skin. Designed for all skin types and created from naturally derived ingredients, our men’s range of products make skincare easy. All you have to do is ‘add to cart’ and enjoy the results of good quality skincare.

PS. If you are the sort of guy who would like to add a little more to his skincare range you are in luck. We are currently formulating an eye gel and a brightening vitamin C serum. Stay tuned!